
Better Call Saul is the rare artful and interesting show whose episode titles are equally as artful and interesting. With the first season of Better Call Saul, however, (the second season of which debuts February 15), Gilligan outdid himself.
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As a result, he always took care to name his Breaking Bad episodes something interesting since they would pop up on computer or TV screens every time a viewer clicked “next episode” during a multi-hour binge. Vince Gilligan knows better than anyone the power of online streaming services after the popularity of his masterpiece Breaking Bad became a cultural phenomenon thanks to Netflix instead of a critically-regarded but Nielsen challenged show. They are not without their champions, however, and Better Call Sau l creator Vince Gilligan is one of them. Still, episode names remain an under appreciated and often-ignored part of the art of making television.

Now episode names pop up virtually every time an episode is clicked on. But then came cable boxes and the info button on remotes, exhaustive Wikipedia entries and the miracle of Netflix streaming.

Unless a viewer was slavishly devoted to their trusty copy of TV Guide, they might not even be aware that episodes were supposed to have names. In the time before internet that was perfectly forgivable. Episode names haven’t always been a priority for television shows.
